Question 3.What kind of media institute might distribute you media product and why?

Because the whole indie genre goes against the mainstream idea, the media institution that would distribute my magazine would be an independent publisher. This is because the people who would buy my magazine would be because they care about the music and would go out of their way to by a magazine that they care about. I would also distribute my magazine over the internet. This way my target audience can easily buy the magazine and wont worry about going to certain stores to buy it.

My magazine will not be sold in major stores such as WHSmiths, Tescos and other supermarkets etc.

I am not selling it in such places as these because the whole indie genre goes against the mainstream and by selling my magazine in places such as these will contradict this whole idea. My target audience are supposed to have a passion for music so will not mind going on the internet and ordering the magazine.

My magazine is not expecting a high profit turnover from selling the magazine. It is being produced to supply information about music and new bands etc. My magazine will sponsor new and upcoming bands going on tour, and this way they can make a profit from this.

I belive that by not using a mainstream store to sell my magazine in, i will be able to attract the right target audience that i want to suit the genre of music i have chosen. Also by selling on the internet i will be able to pull in the younger generation with more ease. This is because younger people are more likely to search for things like this on the internet than go out and buy a magazine in the shop. This way it is easier and time effective.